The Bear Attack!!!
Today we are going to talk about the Mayhem Bear ad these ads are so funny. It starts out with the guy talking about how it’s a bear season, walking out for the green trees and bushes with a small fish in his hand. He’s walking up to an unattended car, as you watch the small family walking away with a conversation and laughter knowing they are going out on adventure.
Today is gloomy and rainy because the car windows and bushes have water drops on them, one of the small children is wearing a bright yellow raincoat, which makes everything around the car and “bear” gloomy and dark.
The bear is starting to demolish the car to get the food inside because the family left the window down, causing attention to the smell of food. He starts to break off the door, windows shattering, ripping into the food cooler with rapid breaths and talking more deeply as a bear would sound, getting excited about certain foods like “Cheddar”. Once he raided the car and the food causing damage on the outside and inside. As he walks past the side mirror he smacks it off looking so effortless as a bear would.
As all these terrible things happen, when this family comes back from the adventure, they will be upset because not only did their food get torn into and, left with nothing their transportation is also ruined and broken. This could cause anyone’s trip to be ruined. Mayhem wants you to know that they know that the most unexpected things happen in life, and that’s why you should get Mayhem insurance.
They are trying to reassure people that it is not always simple things like car accidents, that accidents can happen anywhere and anytime and they want you to understand that you are covered with their insurance. Mayhem is another word for chaos, extreme events happen so if they have that as the name then you will be covered by anything.
I found that the ad is funny with the symbol of the bear showing how if you get hurt, you better be prepared with insurance from Allstate.I like how you analysed the elements in this commercial.
ReplyDeleteMandi, your post encapsulates the essence of the advertisement and its intention to provide a sense of security in a world where "mayhem"—or chaos—is just around the corner, all while keeping a lighthearted tone that makes the subject matter approachable and relatable, thank you for the good work.
ReplyDeleteMandi, this blog turned out great! I think you did awesome at pointing out the comedic elements of the Mayhem ad you chose, such as the bear's antics and the family's unsuspecting adventure, while also delving into the deeper theme of how we all need Allstate insurance coverage.
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